Google Ads that know your season ends in February.
Campaigns that put you at the top when the region searches, with budgets that follow your trading year instead of ignoring it.
On this coast, the radius is where the money leaks.
Location targeting is where most South Coast ad accounts quietly waste half the budget, and it happens two ways.
- Too wide.
- An account set to "South Coast NSW" or a hundred kilometre radius serves your ads to people three hours away who will never use you. You pay for every one of those clicks. This is the single most common thing we find when we open an account somebody else built.
- Too narrow.
- A radius drawn around your own address misses the towns you actually service, because on a coast this spread out your customers are not near you, they are near the highway.
We set the geography to the towns you genuinely serve, exclude the ones you do not, and separate the people already here from the people planning to come, because a visitor searching for you from a car and a local searching from a kitchen are worth different bids.
The unglamorous work that makes ads pay.
- Search terms reviewed weekly. What people actually typed gets read, and the rubbish gets blocked. Budget concentrates on buyers instead of browsers.
- Every call and form counted. You get a cost per enquiry in dollars. If it is bad we change something. If it stays bad we tell you to stop rather than keep the fee.
- Spend that moves with the year. Up before your peak, down through the quiet months, off entirely if your trade genuinely stops. Management is month to month for exactly this reason.
- Ads written for your services and your towns, pointing at pages built to convert rather than at a homepage that makes people go looking.
- Location exclusions checked, not assumed. They are the thing nobody looks at and the reason out-of-area leads keep arriving.
When ads beat waiting.
New businesses that cannot wait for search rankings to build. Trades with a gap in next month's book.
Accommodation and tour operators who need the summer bookings well before summer. And anyone who has already paid a capital city agency to run an account that never once asked when their busy season was.
Asked by everyone who has been burned before.
Most people who ring us about ads have already spent money on them once.
We tried ads ourselves and lost money. What would you do differently?+
Nearly every account we take over has the same three faults: match types far too broad, no negative keywords, and no conversion tracking, so nobody could tell what was working. Fixing those is maintenance, not magic, and it is the whole difference between buying enquiries and buying clicks.
Can the ads stop in our off season?+
Yes, and sometimes they should. More often we drop to a smaller budget that keeps the cheap off-season enquiries coming and then scale hard before the peak. It is month to month, so nothing locks you into seasons you do not trade.
How do we know the calls came from ads?+
Call tracking, set up at the start. Calls, forms and bookings from ads are counted and attributed, so the monthly report reads in enquiries rather than impressions.
What is this going to cost us?+
Two separate bills and only one of them is ours. Your ad budget goes straight to Google and stays yours to set. Our management is a fixed monthly fee, quoted up front on the size and complexity of the account, plus a one-off setup. Before you commit we will tell you honestly whether the budget you had in mind will buy anything in your market.
Should we do ads or SEO?+
Ads if you need enquiries in the next month. Search rankings if you can wait and want it to keep working when you stop paying. Most businesses end up doing both, and if you can only afford one we will tell you which, based on your market rather than on which is easier for us.
The other seven, and why one supplier holds all of them.
The rest of what we look after, on the same number and the same invoice.
The quote is free, fixed in writing and yours to sit on. Nobody here will ring you every Tuesday about it.