Web design for Kianga businesses
There is no shopping street here to be on. For a business at this address the map listing is doing the work a shopfront would do somewhere else, and most are neglected.
The listing is the shopfront, and it is usually the last thing anybody touches
In a locality of under eight hundred with no commercial street, nothing about a business is discovered physically. Which means the first impression almost every customer forms is a map listing and whatever it happens to say.
Most of those listings are wrong, and their owners have not looked at them in years. Old hours. A category that does not describe what the business now does. Three photographs from a phone in 2019. No description. Reviews unanswered.
That matters more here than in a town with a street, because there is no shopfront quietly correcting the impression. For a good number of businesses at this address, an afternoon spent fixing the listing will produce more enquiries than a new website would, and we would rather tell you that than sell you the website. SEO
What the website is actually for once the listing is right
The listing gets you found. It does not close anything, because there is only so much that fits in it, and anybody seriously considering spending money will click through.
What they need on the other side is small and specific: proof the business is real and current, enough examples of the work to judge it, the service area, and an easy way to make contact. For most businesses here that is a handful of pages rather than a project, and building more than that before the listing is right is spending in the wrong order. Website design
Questions about working outside your own town.
The same five come up wherever we are on this coast, so they are answered once here rather than eighty slightly different times.
Will people in the next town along still find us?+
That depends on whether your site ever mentions them, and most do not. Search results shift with where the person is standing, so a business that only ever names its own town tends to vanish about fifteen minutes up the road. The fix is usually structural rather than a rewrite.
How do you decide which towns are worth a page and which are not?+
On whether we can write something true about that town that would not also be true of the one next to it. If we cannot, we do not build the page, because a run of near-identical pages with the name swapped is something search engines actively demote, and the damage lands on the whole site rather than the pages that caused it. Where the honest answer is one page instead of five, we say so.
We are the only business of our kind for half an hour in either direction. Does any of this matter?+
It matters differently. You are not fighting a competitor down the street, you are fighting the assumption that nobody nearby does this at all, which sends people further afield before they ever look properly. Being unmistakably present across the whole stretch is worth more to you than outranking anybody.
Our customers drive to us rather than the other way round. Does that change anything?+
Yes, and it is the thing most sites have backwards. If people travel to you, the page has to lead with where you are and how long it takes to get there. If you travel to them, it has to lead with how far you go. Very few sites answer either question at all, which is why the ones that do get the call.
What happens if we stop covering an area?+
Tell us and we take it down properly, which means the page, the internal links and the service area list all change in the same pass. Claiming somewhere you no longer go is a poor experience for the person who rings, and it eventually becomes a ranking problem as well.
Tell us the business name and we will look at what a customer currently sees. If the answer is that the website is not your problem, we will say so.
The quote is free, fixed in writing and yours to sit on. Nobody here will ring you every Tuesday about it.