Web design for Wolumla businesses
There are four satellite dishes on the edge of this village helping to carry the country's internet. Most of the businesses underneath them are barely online at all.
A grazing village with a ground station in it
Wolumla is a village of under eight hundred people in beef, dairy and sheep country, with a pub, a store, a hall, a school that dates from the 1880s, and, a little way out, a satellite ground station carrying national broadband traffic.
That contrast is worth more than a curiosity. It is the whole argument for this page. The infrastructure question, which is the reason rural businesses have historically given for not bothering with a website, has been quietly answered here in the most literal way available. The connection is not the obstacle any more.
What has not changed is the habit. A great many capable businesses in districts like this still have nothing online, or a page that has been wrong for three years, because the decision was made back when it genuinely was hard. It is worth reopening that decision on today's facts rather than on the ones that were true a decade ago. Website design
Selling into a grazing district
The trade around here is beef, dairy and sheep, and the businesses that serve it sell to properties. That produces the same handful of questions every time, and a site that answers them at the top outperforms one that answers them at the bottom.
Do you do this exact thing. Do you come out this far. How soon. Can I get you now.
Everything else on the site can wait. And because the buyer is usually outdoors on a phone, the page has to be quick and legible on a poor connection, which is a hosting and build decision rather than a design one and it is made at the beginning. Web hosting
Questions about working outside your own town.
The same five come up wherever we are on this coast, so they are answered once here rather than eighty slightly different times.
Will people in the next town along still find us?+
That depends on whether your site ever mentions them, and most do not. Search results shift with where the person is standing, so a business that only ever names its own town tends to vanish about fifteen minutes up the road. The fix is usually structural rather than a rewrite.
How do you decide which towns are worth a page and which are not?+
On whether we can write something true about that town that would not also be true of the one next to it. If we cannot, we do not build the page, because a run of near-identical pages with the name swapped is something search engines actively demote, and the damage lands on the whole site rather than the pages that caused it. Where the honest answer is one page instead of five, we say so.
We are the only business of our kind for half an hour in either direction. Does any of this matter?+
It matters differently. You are not fighting a competitor down the street, you are fighting the assumption that nobody nearby does this at all, which sends people further afield before they ever look properly. Being unmistakably present across the whole stretch is worth more to you than outranking anybody.
Our customers drive to us rather than the other way round. Does that change anything?+
Yes, and it is the thing most sites have backwards. If people travel to you, the page has to lead with where you are and how long it takes to get there. If you travel to them, it has to lead with how far you go. Very few sites answer either question at all, which is why the ones that do get the call.
What happens if we stop covering an area?+
Tell us and we take it down properly, which means the page, the internal links and the service area list all change in the same pass. Claiming somewhere you no longer go is a poor experience for the person who rings, and it eventually becomes a ranking problem as well.
If you have been putting this off since the connection was the problem, the reason has expired. Tell us the trade and we will quote something proportionate.
The quote is free, fixed in writing and yours to sit on. Nobody here will ring you every Tuesday about it.